Claude
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🇳🇿 New Zealand · Baby & Kids
Top Shopify Baby & Kids Stores in New Zealand
We track 79 active baby & kids Shopify stores in New Zealand — 61 with enough traffic data to rank. The largest is Nature Baby NZ. Updated Oct 12, 2026.
79
Baby & Kids stores tracked
61
With traffic data
1.4K
Median monthly visits
9%
Running Meta ads
Most-used Shopify themes
Across baby & kids stores in New Zealand.
- Debut 6
- Minimal 2
- Pipeline 2
Most-installed apps
Detected on the public storefronts of baby & kids stores in New Zealand.
- Klaviyo: Email Marketing & SMS 33
- Judge.me Product Reviews App 23
- Google & YouTube 17
- Mailchimp: Email & SMS 14
- Facebook & Instagram 9
- Hextom: Free Shipping Bar 9
- Loox ‑ Product Reviews App 6
- Smile: Loyalty & Rewards 5
What these stores sell
Sub-niche mix across baby & kids stores in New Zealand.
- Footwear 2
- Toys & Gear 2
- Clothing 2
- Mens Clothing 1
- Cleaning 1
- Womens Clothing 1
Newest launches
Most recently created stores in this group.
-
Nature Baby NZ 2025-10-03
-
Nature Baby US 2025-08-07
-
LittleMozy™ 2025-04-10
-
PAUA 2024-12-03
-
TotsCove 2024-09-07
-
Wee Little Ones 2024-05-20
Market snapshot.
We track 79 stores in this group.
Across all 79,
7 (9%) are currently running
Meta ads and 63 (80%) have a
linked Instagram account.
1 run on Shopify Plus.
Median estimated traffic is 1.4K visits a month
across the 74 listed stores we hold traffic data for.
Figures are estimates from third-party data, not reported sales —
see methodology.
All 79 stores
Ranked by estimated traffic. Copy the whole table straight into ChatGPT, Claude or a spreadsheet — traffic and revenue figures are estimates, not reported sales.
| # | Store | Domain | Category | Est. visits/mo | Products | Theme | Ads |
|---|---|---|---|---|---|---|---|
| 1 |
|
naturebaby.co.nz ↗ | Baby & Kids | 68K | 650 | Nature Baby NZ - [Live + Inventory messaging] | — |
| 2 |
|
casiowatches.co.nz ↗ | Baby & Kids | 43K | 475 | Impulse (v5.1.0) - Shopify 2.0 Upgrade | — |
| 3 |
|
maiamum.co.nz ↗ | Baby & Kids | 38K | 39 | Pipeline | — |
| 4 |
|
haakaa.co.nz ↗ | Baby & Kids | 23K | 192 | Normal Theme | — |
| 5 |
|
babyonline.co.nz ↗ | Baby & Kids | 26K | 1,455 | UPDATED THEME | 16-12-2024 | — |
| 6 |
|
outdoorconcepts.co.nz ↗ | Baby & Kids | 18K | 1,166 | Outdoor Concepts 2023 - Collection Tiles | — |
| 7 |
|
globalbaby.co.nz ↗ | Baby & Kids | 21K | 1,033 | Global Baby | CWD Jan 2023 | Gift wrapping | — |
| 8 |
|
momstore.co.nz ↗ | Baby & Kids | 6.4K | 1,201 | Rebuy - Showcase - Current | — |
| 9 |
|
nellyboo.co.nz ↗ | Baby & Kids | 10K | 921 | Nelly Boo v2.0 | — |
| 10 |
|
naturebaby.com ↗ | Baby & Kids | 11K | 378 | Broadcast | Running |
| 11 |
|
thekidsdept.co.nz ↗ | Baby & Kids | 7.5K | 548 | Copy of Empire //// | — |
| 12 |
|
littlegiantskidsstore.co.nz ↗ | Baby & Kids | 6.4K | 371 | Little Giants Kids Store After Klaviyo Update | — |
| 13 |
|
yaraclothing.co.nz ↗ | Baby & Kids | 696 | 100 | Updated copy of Dawn | — |
| 14 |
|
mobywrap.co.nz ↗ | Baby & Kids | 8.7K | 35 | Venture | — |
| 15 |
|
himarket.co.nz ↗ | Baby & Kids | 4.1K | 266 | Ella-6.0-theme-source - AP edits on 31/Jan | — |
| 16 |
|
morethanmilk.co.nz ↗ | Baby & Kids | 5.6K | 49 | Updated copy of Copy of Sense | — |
| 17 |
|
little-cubs.com ↗ | Baby & Kids | 5.3K | 7 | shrine-theme | — |
| 18 |
|
naturessway.co.nz ↗ | Baby & Kids | — | — | Updated copy of Craft | — |
| 19 |
|
totscove.com ↗ | Baby & Kids | 3.6K | 156 | Boost | — |
| 20 |
|
terra.co.nz ↗ | Baby & Kids | 2.7K | 30 | Copy of TD country update | Bold | Apr.9.24 | — |
| 21 |
|
juniorkidsstore.co.nz ↗ | Baby & Kids | 4.2K | 4,028 | Symmetry - 16/8/21 download v5.0.0 | — |
| 22 |
|
punnet.co.nz ↗ | Baby & Kids | 4.3K | 108 | Debut | — |
| 23 |
|
hydralabs.co.nz ↗ | Baby & Kids | 4.1K | 10 | Copy of Copy as of Black friday | — |
| 24 |
|
moosebaby.co.nz ↗ | Baby & Kids | 3.5K | 82 | 2021 Theme | — |
| 25 |
|
littlelightsco.co.nz ↗ | Baby & Kids | 2.8K | 1,150 | Pipeline | — |
| 26 |
|
chuckles.co.nz ↗ | Baby & Kids | 3.8K | 60 | Vantage | — |
| 27 |
|
tubielove.com ↗ | Baby & Kids | 2.9K | 575 | Tubie Love | — |
| 28 |
|
bellybeyond.co.nz ↗ | Baby & Kids | 3K | 1,633 | Impulse - New | — |
| 29 |
|
whatsupbuttercup.co.nz ↗ | Baby & Kids | — | 2,050 | — | — |
| 30 |
|
hatch.co.nz ↗ | Baby & Kids | 2.6K | 203 | Updated Theme March 24 | — |
| 31 |
|
doona.co.nz ↗ | Baby & Kids | 2.4K | 37 | Debut | — |
| 32 |
|
dappermrbear.com ↗ | Baby & Kids | 488 | 961 | Impulse October 2023 | — |
| 33 |
|
swingsandthings.co.nz ↗ | Baby & Kids | 2.8K | 61 | Debut | — |
| 34 |
|
kinderpod.com ↗ | Baby & Kids | 2.4K | 25 | Kinderpod | Dec2023 | CWD | Pop Up Promotion | — |
| 35 |
|
paua.ac.nz ↗ | Baby & Kids | 1.7K | 7,118 | Draft 3 in 1 Mobilia- Mar 2020 | — |
| 36 |
|
boandko.co.nz ↗ | Baby & Kids | 1.3K | 70 | Feeding Sets | — |
| 37 |
|
babystepsnz.co.nz ↗ | Baby & Kids | 1.2K | 7 | TT V1.3.0 - Collection page update | — |
| 38 |
|
saylormae.co.nz ↗ | Baby & Kids | 614 | 69 | [PxU] Dawn with WC - 2022-02-10 | — |
| 39 |
|
solvejswings.com ↗ | Baby & Kids | 611 | 19 | Studio added testimonials, minus tax disp | — |
| 40 |
|
littlegenienz.com ↗ | Baby & Kids | 1.3K | 51 | Showcase 21-04-2023 | — |
| 41 |
|
littlegatherer.com ↗ | Baby & Kids | 1.3K | 1,419 | Prestige 2.0 - for Monster Apps | Running |
| 42 |
|
nilproducts.com ↗ | Baby & Kids | 1.4K | 193 | Pacific - 2022 theme | — |
| 43 |
|
moonbunbaby.com ↗ | Baby & Kids | 1.6K | 462 | gecko-upload-2-0-4 read more 29-04-21 | — |
| 44 |
|
flourishmaternity.co.nz ↗ | Baby & Kids | 1.2K | 386 | Dawn (with Laybuy) | — |
| 45 |
|
snugglebug.co.nz ↗ | Baby & Kids | 1.3K | 38 | Minimal | — |
| 46 |
|
thefamilypharmacy.co.nz ↗ | Baby & Kids | 1.4K | 1,482 | Kagami | — |
| 47 |
|
kizclub.co.nz ↗ | Baby & Kids | 1.4K | 402 | Impulse | — |
| 48 |
|
oricom.co.nz ↗ | Baby & Kids | 820 | 88 | Blockshop - Updated | — |
| 49 |
|
nateweralwool.co.nz ↗ | Baby & Kids | 1.3K | 27 | Debut | — |
| 50 |
|
funnybunnykids.nz ↗ | Baby & Kids | 856 | 115 | Grid - 23rd June 2021 | — |
| 51 |
|
littlerainbow.co.nz ↗ | Baby & Kids | 1.7K | 828 | Updated copy of Updated copy of Sense | — |
| 52 |
|
mygenetree.com ↗ | Baby & Kids | 1.1K | 60 | MyGeneTree | — |
| 53 |
|
pigeonbaby.co.nz ↗ | Baby & Kids | 496 | 63 | Galleria | — |
| 54 |
|
anchoragefamilyestate.nz ↗ | Baby & Kids | 1.2K | 15 | Studio 12.0 | — |
| 55 |
|
thenewbornstore.com ↗ | Baby & Kids | 1K | 3 | Debut | — |
| 56 |
|
cherubsnz.com ↗ | Baby & Kids | 1.6K | 161 | Trade | — |
| 57 |
|
otiandmarn.co.nz ↗ | Baby & Kids | 615 | 61 | otiandmarn001/main | — |
| 58 |
|
babababy.co.nz ↗ | Baby & Kids | 614 | 15 | Debut (with Laybuy) | — |
| 59 |
|
thestorknetwork.net ↗ | Baby & Kids | 697 | 36 | Dawn | — |
| 60 |
|
babyfootnz.com ↗ | Baby & Kids | 976 | 7 | Baby Foot NZ | 2.0 | The Creatives | — |
| 61 |
|
joyschildrensrange.com ↗ | Baby & Kids | 344 | 301 | Minimal | — |
| 62 |
|
sleepytot.co.nz ↗ | Baby & Kids | 1K | 778 | Copy of New Copy Sleepytot May 2021 Back Up (2-... | Running |
| 63 |
|
parnellbabyboutique.co.nz ↗ | Baby & Kids | 1K | 2,423 | WIP 10.6 Prestige - June2025 | Running |
| 64 |
|
aggressivemedicine.com ↗ | Baby & Kids | 77 | 30 | Refresh | — |
| 65 |
|
modandtod.com ↗ | Baby & Kids | 1K | 449 | MOD & TOD - 15 Oct 2024 -- WPD_BDR | — |
| 66 |
|
tinybloom.co.nz ↗ | Baby & Kids | 3.4K | 53 | New Look Website | Running |
| 67 |
|
weebits.co.nz ↗ | Baby & Kids | 808 | 134 | Prestige Optimised 210921 - 20 March 2023 | — |
| 68 |
|
merinomana.co.nz ↗ | Baby & Kids | 883 | 59 | Impulse HOC Build Live 22/04 | — |
| 69 |
|
withmilk.co.nz ↗ | Baby & Kids | 585 | 33 | Updated September 2023 - Home Page | — |
| 70 |
|
nz.philandteds.com ↗ | Baby & Kids | 6.2K | 186 | sub-ptnz-pxloff-jtp-h1-gtmap-regjs-3.1HC-APMF | — |
| 71 |
|
weelittleones.co.nz ↗ | Baby & Kids | 1K | 31 | Weelittleone V08 | Running |
| 72 |
|
eandbco.co.nz ↗ | Baby & Kids | 631 | 49 | Editions Main Theme May 2023 | — |
| 73 |
|
minimi.co.nz ↗ | Baby & Kids | 27 | 52 | 2023 Dawn | — |
| 74 |
|
babycaterpillar.com ↗ | Baby & Kids | 355 | 11 | Updated Stiletto - Rebrand 28.10.2024 | — |
| 75 |
|
bambinoosteo.co.nz ↗ | Baby & Kids | — | — | Shopoclock | — |
| 76 |
|
fleurmunrothrift.com ↗ | Baby & Kids | — | 154 | Sense | — |
| 77 |
|
littlemash.co.nz ↗ | Baby & Kids | 771 | 482 | Updated copy of Little Mash Theme NZ | — |
| 78 |
|
littlemozy.com ↗ | Baby & Kids | — | 62 | Feather | Running |
| 79 |
|
shop.saintkentigern.com ↗ | Baby & Kids | 480 | 223 | Debut | — |
More New Zealand rankings
Clothing & Fashion (1,247)
Food & Drink (901)
Home & Decor (750)
Beauty (620)
Health & Wellness (489)
Sports & Fitness (387)
Arts & Crafts (385)
Jewelry (369)
Hardware & Auto (317)
Electronics (286)
Gifts & Occasions (222)
Toys & Games (202)
Also see all Shopify stores in New Zealand · how these rankings are built
Frequently asked questions
How many baby & kids Shopify stores are there in New Zealand?
Store Detector tracks 79 active baby & kids Shopify stores in New Zealand, of which 61 have enough traffic data to rank. The list is rebuilt from our dataset and was last updated Oct 12, 2026.
What is the biggest baby & kids Shopify store in New Zealand?
Nature Baby NZ (naturebaby.co.nz) currently leads by estimated traffic, at roughly 68K visits a month. It is followed by Casio.Monaco New Zealand and Maia Mum.
Which apps do baby & kids stores in New Zealand use most?
The most common apps across this group are Klaviyo: Email Marketing & SMS (33 stores), Judge.me Product Reviews App (23 stores), Google & YouTube (17 stores), Mailchimp: Email & SMS (14 stores), Facebook & Instagram (9 stores). Install the Store Detector extension to see the full app stack on any store you visit.
How is this ranking calculated?
Stores are ordered by SimilarWeb traffic rank, then by combined social following where no rank is available. Traffic and revenue figures are estimates derived from third-party data — they are not reported sales. See the methodology for details.
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