For media buyers
See what competitors are actually running before you brief creative
Live ad counts, the creatives themselves, the landing page they point at and the traffic those ads are producing — the full picture of a competitor’s paid motion, from outside.
Creative is the biggest lever in paid social and the hardest thing to brief cold. Meanwhile every serious competitor is publishing their tested angles in a public ad library.
How to run it, step by step
Every step maps to a panel that exists today. Follow it in order and you have an answer in a couple of minutes.
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1
Check who is actually spending
Live ad volume separates the stores committing budget from the ones coasting. Only the former are worth studying.
Live Facebook ads -
2
Pull the angles from the creatives
The Ad Library link opens the running creatives for that advertiser. Ads that have been live a long time are ads that are working.
Live Facebook ads -
3
Tie ads back to traffic
Rising ad volume with rising traffic means the paid motion is working. Rising ads with flat traffic means it is not — a useful thing to know before copying it.
Traffic & revenue -
4
Study the page the ads point at
The section breakdown shows how the landing page is assembled, and the app list shows what is capturing the visitors the ads did not convert.
Theme & sections
What you get out of it
- Brief creative against angles competitors already validated
- Tell real spenders from stores with a nice-looking site
- See the landing structure behind a running campaign
- Sanity-check whether a paid motion is actually producing traffic
Free tools that help here
Frequently asked questions
Do you show competitor ad spend?
No, and be sceptical of anyone who claims to. Meta does not publish spend for commercial ads. Ad volume and creative longevity are the honest signals, and those are what we show.
Is there a creative library I can browse?
Not in Store Detector — we link you into the Meta Ad Library for the advertiser rather than keeping our own archive of creatives. It is one of the gaps we name openly on the MCP page.
Other ways people use it
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