Claude
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Free tool
AOV Calculator
Calculate and improve your average order value.
Average order value (AOV) calculator
Enter your total revenue, number of orders, and items sold to instantly see your average order value, how many items are in a typical order, and your revenue per item — updated live as you type.
AOV = total revenue ÷ orders. It is one of the highest-leverage ecommerce metrics because lifting it costs nothing in extra ad spend — it makes every campaign more profitable and raises your ceiling on customer acquisition cost. See what that ceiling is with the CAC calculator and the LTV calculator.
Frequently asked questions
How do you calculate average order value?
AOV = total revenue ÷ number of orders. It is the average amount a customer spends in a single purchase.
How can I increase my AOV?
Common levers: upsells and cross-sells, product bundles, free-shipping thresholds, volume discounts, and post-purchase offers at checkout.
Why does AOV matter?
A higher AOV means more revenue per order with no extra ad spend, so it directly raises how much you can afford to pay to acquire each customer.