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Shopify research, with the numbers shown
Data studies built from our own index, and guides on getting a real answer out of a competitor's store. No listicles.
Only 1.2% of Shopify stores run Plus — and the split by country is stranger than you think
We checked Shopify Plus adoption across 272,660 stores in 20 countries. Germany runs Plus at 14× the rate of South Africa, and Australia is nowhere near where its store count suggests.
5 min read
How to tell if a website is built on Shopify (5 checks that still work)
Custom domains and headless builds hide the obvious signs. Here are five checks that still identify a Shopify store in seconds — plus the two that stopped working.
6 min read
How to research a competitor’s Shopify store in five minutes
A repeatable order for reading a competitor store: traffic shape first, then ads, then the app stack, then pricing. Most people do it backwards and learn nothing.
7 min read
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