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Brands of the Month

Top Shopify Beauty brands in the United States — September 2026

The biggest beauty stores, the fastest growers and the heaviest Meta advertisers among 27 beauty Shopify stores in the United States with measured traffic in September 2026. Figures are estimates.

← All lists in the United States 💄 Beauty

Ranked among 27 beauty stores in the United States with measured traffic in September 2026.

Top Stores

Est. monthly visits
  1. 1 Smooche smooche.com 4.8M est. visits
  2. 2 Laura Geller Beauty laurageller.com 4.1M est. visits
  3. 3 MERIT Beauty meritbeauty.com 839K est. visits
  4. 4 KilgourMD kilgourmd.com 257K est. visits
  5. 5 PAT McGRATH LABS patmcgrath.com 232K est. visits
See the top 25
  1. 6 Duke Cannon dukecannon.com 219K est. visits
  2. 7 NuFACE mynuface.com 185K est. visits
  3. 8 Besame Cosmetics besamecosmetics.com 83K est. visits
  4. 9 Bite bitetoothpastebits.com 80K est. visits
  5. 10 Healo healo.store 46K est. visits
  6. 11 Luseta Beauty lusetabeauty.com 42K est. visits
  7. 12 Vexivo vexivo.store 30K est. visits
  8. 13 Project E Beauty projectebeauty.com 29K est. visits
  9. 14 Laneige International int.laneige.com 29K est. visits
  10. 15 Evan Alexander Grooming evanalexandergrooming.com 24K est. visits
  11. 16 Sun Tanning Store suntanningstore.com 19K est. visits
  12. 17 Nue thebrandnue.com 19K est. visits
  13. 18 FullyVital fullyvital.com 19K est. visits
  14. 19 Head Kandy headkandypro.com 7.2K est. visits
  15. 20 TryTallow trytallow.com 6.5K est. visits
  16. 21 cinemasecrets cinemasecrets.com 6.4K est. visits
  17. 22 Ambi Skincare ambi.com 6.1K est. visits
  18. 23 The Dressing Rooms & Jenna's Closet thedressingrooms.shop 2.7K est. visits
  19. 24 THE ROUTE BEAUTY® theroutebeauty.com 2.5K est. visits
  20. 25 Holicow tryholicow.com 2.4K est. visits

Est. visits, September 2026

Top Scalers

Growth in est. visits
  1. 1 Vexivo vexivo.store +172% 11K → 30K visits
  2. 2 Nue thebrandnue.com +69% 11K → 19K visits
  3. 3 NuFACE mynuface.com +51% 123K → 185K visits
  4. 4 Healo healo.store +45% 32K → 46K visits
  5. 5 Laura Geller Beauty laurageller.com +25% 3.3M → 4.1M visits
See the top 13
  1. 6 MERIT Beauty meritbeauty.com +19% 708K → 839K visits
  2. 7 FullyVital fullyvital.com +12% 17K → 19K visits
  3. 8 Bite bitetoothpastebits.com +10% 73K → 80K visits
  4. 9 Luseta Beauty lusetabeauty.com +9% 38K → 42K visits
  5. 10 cinemasecrets cinemasecrets.com +8% 5.9K → 6.4K visits
  6. 11 PAT McGRATH LABS patmcgrath.com +5% 221K → 232K visits
  7. 12 Duke Cannon dukecannon.com +3% 212K → 218K visits
  8. 13 Smooche smooche.com +2% 4.7M → 4.8M visits

Est. visits, Aug → September 2026 · 5,000+ visits in August

Top Advertisers

Active Meta ads
  1. 1 Smooche smooche.com 1,700 Meta ads · Oct 7
  2. 2 Laura Geller Beauty laurageller.com 1,600 Meta ads · Oct 7
  3. 3 Healo healo.store 280 Meta ads · Oct 7

Active Meta ads linking to the store, read Oct 7, 2026

More United States lists for September 2026

👗 Clothing & Fashion 💊 Health & Wellness 👔 Menswear 👗 Womenswear 💊 Supplement

Looking for every store, not just this month's leaders? See the full ranking of beauty Shopify stores in the United States.

How we rank

Top Stores orders stores by estimated visits in September 2026. Top Scalers orders them by growth in estimated visits over August; a store needs 5,000+ visits in August to qualify, and growth above 500% is left out as likely noise. Top Advertisers orders them by the number of active Meta ads that link to the store, read on the date shown beside each count. A list is only published where at least 25 stores were measured, and we keep the top 25 — a list with fewer qualifying stores is shown as it is, never padded. Stores that share a figure share a rank.

Visits are estimates modelled from third-party traffic data, not the stores' own numbers. Big multi-brand stores and marketplaces are listed like any other store. Full method: methodology.

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